Guided by Tradition, Driven by Passion
Tareq Samih
Tareq Samih's journey with Ashtar Tours began in his childhood, watching his father, Mohammad Samih, transform the company into a revered name in Jordanian tourism. Inspired by this legacy, Tareq pursued a bachelor's degree in tourism and entrepreneurship in the UK, equipping himself with fresh ideas and innovative strategies to enhance the family business.
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Upon assuming leadership at Ashtar Tours, Tareq's vision and strategic acumen quickly became evident. His exceptional sales skills played a pivotal role in expanding the company's presence in the European market, establishing Ashtar Tours as one of Jordan's premier tour operators renowned for its quality service and unique offerings.
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Tareq's adventurous spirit led to the introduction of exciting new programs, including cycling and hiking tours across Jordan. A passionate adventurer, he has climbed Mount Kilimanjaro, underscoring his commitment to promoting outdoor exploration. Additionally, his background as a university footballer in the UK adds another layer to his dynamic leadership style.
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With a forward-looking approach, Tareq is dedicated to nurturing the next generation within his team. His emphasis on sustainable tourism ensures that Ashtar Tours contributes positively to preserving Jordan's natural and cultural heritage. Under Tareq's leadership, Ashtar Tours continues to thrive, blending tradition with innovation while honoring the legacy his father began.
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Tareq Samih is not just following in his father's footsteps; he is blazing his own trail. His journey with Ashtar Tours is a reflection to his dedication, vision, and passion for sustainable and adventurous tourism. With his leadership, the future of travel in Jordan looks brighter than ever.